(NEW YORK/LOS ANGELES) – McDonald’s Corp will debut mobile ordering in the United States and 10 major markets in 2017, as part of the fast-food chain’s effort to win back customers by becoming a “modern, progressive burger company,” executives said on Thursday.
Some 500 of the company’s more than 14,000 restaurants in the United States have received “experience of the future” updates that include self-service ordering kiosks and other features, the company said at a meeting with journalists in New York City.
The United States is McDonald’s top market for profits.
(Reporting by Lisa Baertlein in Los Angeles)
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